We are Apprentify

Founded in 2018,Apprentify was created to solve a major challenge: businesses struggling to find, train and retain skilled talent within the marketing sector.

After exiting his previous business where he successfully trained 30,000 graduates over 25 years, CEO Jonathan Fitchew realised there was not a single apprenticeship provider providing the “perfect” journey. Jonathan used his extensive experience to launch a specialist digital and tech apprenticeship provider, disrupting the market.

Apprentify’sf ive staff members worked tirelessly to develop a best-in-class marketing training solution. We moved into our very first “proper” home at The Colony in Wilmslow, with our first ever programme (Digital Marketing Level 3) slowly being shaped. Come March, the programme welcomed its very first apprentices.

COVID-19 hits and businesses start seriously evaluating their futures. Apprentify steps up to support our employer partners, working to provide marketing consultancy and audits, with the aim of ensuring they survive the pandemic and our partnerships endure.

We begin the development of new programmes including Software Developer Level 4, Software Technician Level 3, Data Technician Level3 and Data Analyst Level 4,expanding our original digital apprenticeship concept into tech.

The business secures significant investment from BGF to support its ambitious growth plans.Big moves follow. We acquire Netcom Training, a regional provider of bootcamps and adult skills programmes based in the West Midlands. Today, Netcom is a national skills provider, working with several combined authorities and an integral part of our Group reach and impact.

The Group acquires long-term partner The Juice Academy, subsequently expanding its offering to include Multi-Channel Marketer, Hospitality Marketer and Fundraiser. With investment in its delivery, programmes and footprint, The Juice Academy now supports learners and employers nationwide, placing apprentices and providing workforce training.

In a move to expand the Group’s offering into leadership, management and culture,we acquire Ioda, a long-standing training provider with an excellent reputation. Within a year,Ioda sees significant uplift, including a 50% increase in new business driven by cross-selling across the Group. The acquisition strengthens the Group’s ability to support clients across every level of the workforce.

Celebrating almost 7 years of incredible progression, the Apprentify Group is named the UK’s 30th fastest growing private business in The Sunday Times Hundred 2025.

At the same time,Apprentify consolidates its position as one of the UK’s leading digital and tech training providers, cementing its focus on newkey areas including AI and data, with the aim of future proofing businesses across the country.